09.22.22
Merit, the minimalist beauty brand known for creating intentional luxury products that are safe for body, skin and planet, is entering the skincare category with Great Skin Instant Glow Serum.
Eschewing the cycle of constant newness and voluminous SKU counts, the brand has only introduced products that will remain on vanities for years to come. Following the introduction of Signature Lip and Bronze Balm – both of which became bestsellers in clean makeup at Sephora US and Canada – Great Skin is only Merit’s third launch since the brand first debuted in January 2021. To date, over 70% of Merit's products are bestsellers in the clean category at Sephora.
‘Instant Gratification That Lasts’
"Merit was founded on the principle that better products have the power to simplify your morning routine," said Katherine Power, founder and CEO of Merit. "The introduction of Great Skin is a pivotal moment for Merit: we've been perfecting the formula for years, and we're very excited to share it with our customers. It's instant gratification that lasts all day – as if you've just completed a multi-step skincare routine without the hassle."
Merit’s Great Skin Instant Glow Serum is a lightweight, bi-phase formula that instantly hydrates and plumps skin for a smooth, glass-like appearance, while also leaving skin calmer, brighter and more even over time. As high as 97% of clinical trial participants reported that their skin felt softer and moisturized immediately, as well as more hydrated and radiant after four weeks of use.
Merit perfected Great Skin over nearly five years and tweaked the formula 52 times. The result is a product that smooths and brightens the complexion without an over reliance on oils, which have become pervasive in clean skincare and are often triggering to sensitive skin types.
Key active ingredients include four different types of hyaluronic acid target multiple layers of skin for deep hydration; 2% niacinamide, which helps to brighten skin and refines texture; caffeine-rich cacao seed extract helps stimulate blood flow for an immediate plumping effect; and Japanese goldthread root which soothes and assists with antioxidant protection from environmental aggressors.
Great Skin was developed with input from celebrity facialist Biba de Sousa, who is famous for her No List of 73 "clean," but potentially acne-triggering ingredients. The pH-balanced serum is suitable for all skin types, including sensitive and acne-prone skin, and does not negatively interact with active ingredients in other products. In fact, 100% of clinical users saw no irritation either immediately or over time, according to the brand.
Great Skin retails for $38 and will be available at meritbeauty.com and sephora.com in the US and Canada on October 6, and at all North American Sephora retail locations on October 14.