10.09.22
This month, tinted serum is the ideal product for beauty consumers who want both serum and base makeup in one product. Also, shoppers in both mass and retail are looking to improve hair growth and cover imperfections with green concealer.
According to recent data from Spate, on average, there are 18.4K searches every month in the US for Tinted Serum, which is medium volume relative to other skincare products. It’s grown +318.1% in searches since last year with L’Oréal Paris as the main market leader.
With searches like hyaluronic acid appearing alongside this trend, hydration is a priority. Brands entering the tinted serum market should look into formulating a product with other emerging hydrating skincare ingredients like polyglutamic acid (+73.1% YoY), said Spate in its report.
As for other product development opportunities, serum foundation is also taking off (+230.4% YoY). Consider bringing this skin-loving trend to other rising products like contour sticks (+62.5%) and liquid blush (+55.5% YoY).
There are 10.9K searches on average every month in the US for Hair Loss Foam, which is a medium volume relative to other hair product searches. It has grown +49.1% in searches since last year with two market leaders: Rogaine and Kirkland.
Cost and convenience are also at the forefront of consumers' minds when shopping for hair loss foam. They're searching for hair loss foams at accessible retailers like Walmart, Costco, CVS and Target.
Searches for how to apply indicate a lack of familiarity with this format. Brands with existing hair loss foam products, or brands planning to release hair loss foam, should focus their marketing materials on making their products easy for consumers to use, said Spate in its report.
Searches for men and women appear, highlighting that consumers are searching for a hair loss foam that targets hair loss concerns specific to each gender. In an age of gender-neutral branding this may be a space where “for women” and “for men” branding works well. But brands should consider how the aesthetic can extend beyond millennial pink bottles for women and navy blue bottles for men.
On average, there are 9.1K searches every month for Green Concealer in the US, which is a medium volume in search relative to other makeup products. It has grown by +60.0% in searches since last year. Currently, L’Oréal Paris is the only market leader, found Spate in its research.
Consumers are also open to various product formats, as shown by searches for stick, powder and compact as long as they get the job done.
There are opportunities for brands to engage in influencer collaborations to review the product as searches for how to, best, what is, what does, and review appear. Color correction can be intimidating, and brands have the opportunity to support consumers as they learn. They can also partner with creators to produce online tutorials and content to help show the impact of green concealer on different skin tones and concerns, said Spate.
According to recent data from Spate, on average, there are 18.4K searches every month in the US for Tinted Serum, which is medium volume relative to other skincare products. It’s grown +318.1% in searches since last year with L’Oréal Paris as the main market leader.
With searches like hyaluronic acid appearing alongside this trend, hydration is a priority. Brands entering the tinted serum market should look into formulating a product with other emerging hydrating skincare ingredients like polyglutamic acid (+73.1% YoY), said Spate in its report.
As for other product development opportunities, serum foundation is also taking off (+230.4% YoY). Consider bringing this skin-loving trend to other rising products like contour sticks (+62.5%) and liquid blush (+55.5% YoY).
Hair Loss Foam
Consumers are turning to hair loss foam to help treat hair loss and regrow fuller hair.There are 10.9K searches on average every month in the US for Hair Loss Foam, which is a medium volume relative to other hair product searches. It has grown +49.1% in searches since last year with two market leaders: Rogaine and Kirkland.
Cost and convenience are also at the forefront of consumers' minds when shopping for hair loss foam. They're searching for hair loss foams at accessible retailers like Walmart, Costco, CVS and Target.
Searches for how to apply indicate a lack of familiarity with this format. Brands with existing hair loss foam products, or brands planning to release hair loss foam, should focus their marketing materials on making their products easy for consumers to use, said Spate in its report.
Searches for men and women appear, highlighting that consumers are searching for a hair loss foam that targets hair loss concerns specific to each gender. In an age of gender-neutral branding this may be a space where “for women” and “for men” branding works well. But brands should consider how the aesthetic can extend beyond millennial pink bottles for women and navy blue bottles for men.
Green Concealer in Makeup
Green concealer helps consumers neutralize redness and even out skin tone with minimal effort and time.On average, there are 9.1K searches every month for Green Concealer in the US, which is a medium volume in search relative to other makeup products. It has grown by +60.0% in searches since last year. Currently, L’Oréal Paris is the only market leader, found Spate in its research.
Consumers are also open to various product formats, as shown by searches for stick, powder and compact as long as they get the job done.
There are opportunities for brands to engage in influencer collaborations to review the product as searches for how to, best, what is, what does, and review appear. Color correction can be intimidating, and brands have the opportunity to support consumers as they learn. They can also partner with creators to produce online tutorials and content to help show the impact of green concealer on different skin tones and concerns, said Spate.