10.31.22
Out of all beauty products, face masks are the first product British women would ditch from their beauty routine if money was tight, followed by perfume and facial exfoliators, according to recent data from a Clarins survey of 2,000 British women. The survey was designed to find out women’s most prized beauty items and what they would remove from their routines if money was an issue.
Brits were more likely to remove skincare from their beauty routines over makeup if money was an issue. Face masks, face exfoliators, toner, face serum, eye cream, cleanser and lip balm all made the top 10 products they’d stop buying. However, 92% of Brits revealed they would consider more affordable beauty alternatives before removing products completely from their beauty routine
Despite purging other skincare products from their routine, face moisturizer is still considered the most essential component in a beauty routine, with 83% revealing they can't live without it, according to Beauty Daily by Clarins.
What’s more the survey revealed 93% of those surveyed revealed that they’re worried the rising cost of living will impact their quality of life
The Top 10 beauty products Brits would ditch if money was an Issue:
1. Face Masks
2. Perfume
3. Face Exfoliators
4. Toner
5. Face Serum
6. Eye Cream/Eye Serum
7. Cleanser
8. Primer
9. Body Exfoliator
10. Lip Balm
When it comes to the products British women would be less likely to find cheaper alternatives for, only 12% cited they’d find cheaper alternatives for contour products, 13% for lashes and 14% for lip liner. This further reinforces the idea that Brits are more inclined to cut costs when it comes to their skincare as opposed to makeup.
"With the cost of living rising, and a lot of women around the country having to make cutbacks, these findings are so insightful regarding how we spend on our beauty routines. I will certainly be looking at cutting back on a few items, except SPF! This should be considered a non-negotiable staple. There's also a case for looking into formulations - rich, high-tech, and concentrated products that you use less of and inevitably can last much longer could be the way to go,” said Sarah Joan Ross, editor of Beauty Daily.
Brits were more likely to remove skincare from their beauty routines over makeup if money was an issue. Face masks, face exfoliators, toner, face serum, eye cream, cleanser and lip balm all made the top 10 products they’d stop buying. However, 92% of Brits revealed they would consider more affordable beauty alternatives before removing products completely from their beauty routine
Despite purging other skincare products from their routine, face moisturizer is still considered the most essential component in a beauty routine, with 83% revealing they can't live without it, according to Beauty Daily by Clarins.
What’s more the survey revealed 93% of those surveyed revealed that they’re worried the rising cost of living will impact their quality of life
The Top 10 beauty products Brits would ditch if money was an Issue:
1. Face Masks
2. Perfume
3. Face Exfoliators
4. Toner
5. Face Serum
6. Eye Cream/Eye Serum
7. Cleanser
8. Primer
9. Body Exfoliator
10. Lip Balm
When it comes to the products British women would be less likely to find cheaper alternatives for, only 12% cited they’d find cheaper alternatives for contour products, 13% for lashes and 14% for lip liner. This further reinforces the idea that Brits are more inclined to cut costs when it comes to their skincare as opposed to makeup.
Hair Cuts Would Get Cut...
When looking at professional beauty services, the findings reveal that haircuts are the top treatment British women would stop getting done professionally at 38%, followed by hair coloiring in second place, gel manicures in third place, and acrylics in fourth place."With the cost of living rising, and a lot of women around the country having to make cutbacks, these findings are so insightful regarding how we spend on our beauty routines. I will certainly be looking at cutting back on a few items, except SPF! This should be considered a non-negotiable staple. There's also a case for looking into formulations - rich, high-tech, and concentrated products that you use less of and inevitably can last much longer could be the way to go,” said Sarah Joan Ross, editor of Beauty Daily.