11.09.22
JCPenney Beauty and Urban Hydration have launched an exclusive collection of skincare, body, hair and hand cream products in partnership with the upcoming Sony feature film, “I Wanna Dance with Somebody,” about music legend Whitney Houston.
Urban Hydration is a Black- and woman-owned beauty brand founded by Psyche Terry. JCPenney Beauty is passionate about fostering meaningful partnerships with like-minded brands and providing easier access to BIPOC-founded and indie beauty brands through its hyper-inclusive assortment. Earlier this fall, the retailer announced its plans to bring JCPenney Beauty to more than 600 stores across the country by spring 2023, as well as provide an expanded online offering.
The Urban Hydration “I Wanna Dance with Somebody” Film Exclusive Beauty Collection is a plant-based, clean beauty line that pays homage to Houston. The price point ranges from $34.99 - 124.99 and is available exclusively at select JCPenney stores and JCP.com.