11.28.22
Perfect Corp. has extended its partnership with Avon to launch a virtual try-on (VTO) online shopping experience in nine initial markets—UK, South Africa, The Philippines, Italy, Poland, Russia, Romania, Czech Republic, and Turkey.
Through Perfect Corp.’s AI and AR virtual try-on technology, Avon’s customers are able to instantly try on products via their mobile camera or webcam on desktop. Avon reps are also able to offer their customers an enhanced high-touch shopping experience.
In the UK, the VTO experience will be available for over 400 products, across Avon’s collection of lip, eye and face makeup.
Avon is part of Natura, No. 8 in Happi's 2022 International Top 30 report.
“This type of beauty technology isn’t widely available in the mass beauty market. Until now, it has only been prestige brands offering this type of brand experience,” said Alex Long, head of omnichannel global marketing at Avon, “We’re really excited about the potential of this technology to help Avon by enhancing the shopping experience. Whether shopping online or through a beauty advisor, customers can get a truly personalized experience and be confident in their purchase.”
“As consumers turn to brands for tailored product advice and recommendations, AI and AR technologies have become more important than ever before,” said Perfect Corp. Founder and CEO Alice Chang. “We are thrilled to be working with Avon International to bring the power of these technologies to its customers in a truly personalized and immersive way. We are looking forward to seeing how this technology will allow the business to grow and thrive even further.”
Through Perfect Corp.’s AI and AR virtual try-on technology, Avon’s customers are able to instantly try on products via their mobile camera or webcam on desktop. Avon reps are also able to offer their customers an enhanced high-touch shopping experience.
In the UK, the VTO experience will be available for over 400 products, across Avon’s collection of lip, eye and face makeup.
Avon is part of Natura, No. 8 in Happi's 2022 International Top 30 report.
“This type of beauty technology isn’t widely available in the mass beauty market. Until now, it has only been prestige brands offering this type of brand experience,” said Alex Long, head of omnichannel global marketing at Avon, “We’re really excited about the potential of this technology to help Avon by enhancing the shopping experience. Whether shopping online or through a beauty advisor, customers can get a truly personalized experience and be confident in their purchase.”
“As consumers turn to brands for tailored product advice and recommendations, AI and AR technologies have become more important than ever before,” said Perfect Corp. Founder and CEO Alice Chang. “We are thrilled to be working with Avon International to bring the power of these technologies to its customers in a truly personalized and immersive way. We are looking forward to seeing how this technology will allow the business to grow and thrive even further.”