12.13.22
Kylie Minogue—synonymous with pop hits across five decades, fashion glamour and dazzling live performances— has launched Disco Darling in partnership with Scent Beauty, Inc.
"Darling is a term of endearment with infinite possibilities and I am thrilled to have created Disco Darling, which is glamorous, addictive and perfect for a night out,” said Minogue.
Inspired by her latest album, Disco, the floral, musky and fruit-infused fragrance evokes the exuberance of the dance floor and is another reinvention of the Kylie Minogue fragrance portfolio.
Two years in the making, Disco Darling was brought to life by the perfumers at Firmenich who worked closely with Minogue. It features notes of bergamot, sparkling cassis and crisp apple with a heart of jasmine, white peony and raspberry. The base of vanilla orchid, musks and ambrox invoke a night out and echo the euphoria of disco in today's olfactory vocabulary, according to the brand.
"As a long-time friend of Kylie, I am thrilled we found a way to translate her newest music from Disco into a second fragrance, under the Darling umbrella" said Steve Mormoris, CEO of Scent Beauty, Inc. "Kylie's optimism, grace and musical talent are everlasting. Consumers love her. This will be another huge success."
Scent Beauty is supporting Disco Darling with a marketing campaign and worked with frequent collaborator and director, Sophie Muller, on the visuals. Muller created the videos for the pop star’s recent No. 1 album “Disco” including “Say Something” and “Magic."
Disco Darling retails for $32 and $49 and is available in Europe online in the USA at ScentBeauty.com, currently in Australia, Brazil, and other worldwide markets in early 2023.