12.14.22
The traditional concept of beauty comes from Plato’s observation that “Beauty lies in the eyes of the beholder.” But Amway’s Amit Chandra said that in today’s society, that observation is outdated.
“Beauty resides in me,” he told the audience. This shift is having profound impacts on how beauty companies and their suppliers meet consumers. Successful companies will blend ancient wisdom of traditional herbal systems with modern science to create natural, holistic wellness products.
But companies must avoid stoking fear among consumers by warning them of all the things that can go wrong if they don’t buy their products.
“Do not sell ‘fear, ifs and what. Share joy and sell joy,” he urged attendees. “Tell consumers what can go right, not what can go wrong!”
With extreme weather patterns on the rise and research growing on the effects of pollution on human health, Chandra predicted higher demand for cleansing skincare products for specific types of pollution.
But at the same time, consumers have tired of “anti-aging” labels. Consumers are aging gracefully and they want to be empowered to feel confident and strong.
“Drive positivity on what it means to be old with tools, services and opportunities,” he urged the audience. “Provide tailored solutions based on demography, geography, environment and culture."
“Beauty resides in me,” he told the audience. This shift is having profound impacts on how beauty companies and their suppliers meet consumers. Successful companies will blend ancient wisdom of traditional herbal systems with modern science to create natural, holistic wellness products.
But companies must avoid stoking fear among consumers by warning them of all the things that can go wrong if they don’t buy their products.
“Do not sell ‘fear, ifs and what. Share joy and sell joy,” he urged attendees. “Tell consumers what can go right, not what can go wrong!”
With extreme weather patterns on the rise and research growing on the effects of pollution on human health, Chandra predicted higher demand for cleansing skincare products for specific types of pollution.
But at the same time, consumers have tired of “anti-aging” labels. Consumers are aging gracefully and they want to be empowered to feel confident and strong.
“Drive positivity on what it means to be old with tools, services and opportunities,” he urged the audience. “Provide tailored solutions based on demography, geography, environment and culture."