01.11.23
SalonCentric Canada, a subsidiary of L'Oréal Canada, has acquired all assets of Alternative Beauty Services Ltd. in Canada. Alternative Beauty Services LTD is a full-service, privately-owned distributor currently headquartered in Ontario.
The acquisition of these assets will expand L'Oréal's professional salon distribution operation, SalonCentric, into the Ontario province of Canada. Alternative Beauty Services Ltd. has eight professional-only stores, 18 sales representatives, 50 employees at the corporate headquarters and in support functions, and is one of the leading professional products distributors in Ontario.
"L'Oréal Canada's Professional Products Division has always been committed to serving the 100,000 stylists across the country in the best way possible," said An Verhulst-Santos, president and CEO of L'Oréal Canada. "Today, as the industry transforms thanks to digitalization, e-commerce and the rise of independent stylists, we need to adjust our model too. The arrival of SalonCentric in Canada will allow us to meet the evolving needs of all stylists and salons to become the industry's ultimate destination for the best products and services."