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Singer John Legend is entering the beauty business. The EGOT winner launches Loved01 (pronounced “loved one”) on February 1. The unisex skin and body care brand includes six SKUs. Prices range from $10 to $15. Products are available online at www.Loved01.com, and in CVS and www.cvs.com. Loved01 distribution will expand to 500 Walmart doors on March 1.
Loved01 includes exfoliating cleanser, face and body moisturizer, face and body oil, shave cream, toning mist and face and body wash. All products contain rosehip and sea buckthorn oils, which are known for their anti-inflammatory properties. According to the company, the products are formulated with a pH range tailored to melanin-rich skin.
In fact, the brand’s tagline is: “crafted to moisturize, nourish and uplift melanin-rich skin.”
Legend, one of the few to win Emmy, Grammy, Oscar and Tony awards, plans to expand the line in the coming months. If a US launch is successful, Loved01 will roll out internationally.
Loved01 includes exfoliating cleanser, face and body moisturizer, face and body oil, shave cream, toning mist and face and body wash. All products contain rosehip and sea buckthorn oils, which are known for their anti-inflammatory properties. According to the company, the products are formulated with a pH range tailored to melanin-rich skin.
In fact, the brand’s tagline is: “crafted to moisturize, nourish and uplift melanin-rich skin.”
Legend, one of the few to win Emmy, Grammy, Oscar and Tony awards, plans to expand the line in the coming months. If a US launch is successful, Loved01 will roll out internationally.