01.17.23
Personalized skincare company Proven has announced a new partnership with Sephora in which it will bring its skincare personalization technology and skincare solutions to Sephora customers. The alliance marks Proven’s first entrance to retail and Sephora’s first move into skincare personalization. The collaboration includes both digital and brick-and-mortar experiences.
The digital experience, which launched today, is available to all customers in the US. Customers take Proven's 3-minuteSkin Genome Quiz to formulate their personalized skincare.
The brick-and-mortar experience will launch later this year at select locations across. There will be interactive displays where customers can take the Skin Genome Quiz and learn about the benefits of personalized skincare. Further details will be released later in the year, according to the companies.
Proven participated in Sephora Accelerate, its brand incubation program, in 2018. The companies said they began planning this partnership in August 2021.
“I have long believed that personalization is the future of skincare, and this groundbreaking partnership is the clearest evidence yet,” said Proven Co-Founder and CEO Ming S. Zhao, who founded the company in 2017 with Dr. Amy Yuan. “Bringing personalization to retail is not an easy task, but with the strength and savvy of Sephora, combined with our amazing team and leading technology, we are able to bring our innovative approach and beloved products to customers in a way they crave. All of us at PROVEN are proud to be partnering with Sephora and are thrilled to provide an entirely new customer base with skincare solutions as unique as they are.”
Brooke Banwart, SVP skincare merchandising at Sephora, added, “With its cutting-edge technology and scientific expertise, Proven offers custom skincare routines that account for several individual factors – like lifestyle and genetic background – to deliver efficacious results. We look forward to introducing this innovative partnership to our clients and know they will be excited by this truly unique system.”
Using the answers to the quiz, Proven’s algorithm analyzes millions of factors to select the best ingredients for their skin. It also adjusts its formulations every eight weeks to evolve with the customer based on key factors including changing seasons, skin's tolerance to active ingredients, geographical moves, aging and pregnancy.
The digital experience, which launched today, is available to all customers in the US. Customers take Proven's 3-minuteSkin Genome Quiz to formulate their personalized skincare.
The brick-and-mortar experience will launch later this year at select locations across. There will be interactive displays where customers can take the Skin Genome Quiz and learn about the benefits of personalized skincare. Further details will be released later in the year, according to the companies.
Proven participated in Sephora Accelerate, its brand incubation program, in 2018. The companies said they began planning this partnership in August 2021.
“I have long believed that personalization is the future of skincare, and this groundbreaking partnership is the clearest evidence yet,” said Proven Co-Founder and CEO Ming S. Zhao, who founded the company in 2017 with Dr. Amy Yuan. “Bringing personalization to retail is not an easy task, but with the strength and savvy of Sephora, combined with our amazing team and leading technology, we are able to bring our innovative approach and beloved products to customers in a way they crave. All of us at PROVEN are proud to be partnering with Sephora and are thrilled to provide an entirely new customer base with skincare solutions as unique as they are.”
Brooke Banwart, SVP skincare merchandising at Sephora, added, “With its cutting-edge technology and scientific expertise, Proven offers custom skincare routines that account for several individual factors – like lifestyle and genetic background – to deliver efficacious results. We look forward to introducing this innovative partnership to our clients and know they will be excited by this truly unique system.”
Using the answers to the quiz, Proven’s algorithm analyzes millions of factors to select the best ingredients for their skin. It also adjusts its formulations every eight weeks to evolve with the customer based on key factors including changing seasons, skin's tolerance to active ingredients, geographical moves, aging and pregnancy.