01.25.23
Febreze has unveiled its 2023 Scent of the Year: Mountain, which is billed as a sophisticated new scent that honors the beauty of the outdoors and reflects efforts to connect with the earth while creating moments of zen amid the hustle and bustle of everyday life.
So what does that smell like? Mountain has notes of alpine, wildflowers, violet leaves and woodsy cedar reflect the needs for wellness, increased mindfulness, and thirst for the outdoors, according to this Happi To 50 leader.
The Febreze Fragrance Group, a special division within P&G’s Innovation Foresight of Fragrance and Ingredients, created the scent based on an intensive research and development process that included seasonal scent analysis and global trend forecasts.
“The world is prioritizing well-being more than ever before,” said Febreze Master Oerfumer Rafael Trujillo. “As we continue to bring mindfulness to the forefront, connecting to nature has become an essential aspect in life - from the activities we pursue, to the food we eat, to the atmosphere we create when we scent style our homes. Febreze Mountain transports you outside and calms your mind – it is a complex scent that is both powerful yet calming.”
The new scent is available at major retailers nationwide starting today across the Febreze product range.
Febreze unveiled its first scent of the year in 2022. That scent was Ember, as reported in Happi.
So what does that smell like? Mountain has notes of alpine, wildflowers, violet leaves and woodsy cedar reflect the needs for wellness, increased mindfulness, and thirst for the outdoors, according to this Happi To 50 leader.
The Febreze Fragrance Group, a special division within P&G’s Innovation Foresight of Fragrance and Ingredients, created the scent based on an intensive research and development process that included seasonal scent analysis and global trend forecasts.
“The world is prioritizing well-being more than ever before,” said Febreze Master Oerfumer Rafael Trujillo. “As we continue to bring mindfulness to the forefront, connecting to nature has become an essential aspect in life - from the activities we pursue, to the food we eat, to the atmosphere we create when we scent style our homes. Febreze Mountain transports you outside and calms your mind – it is a complex scent that is both powerful yet calming.”
The new scent is available at major retailers nationwide starting today across the Febreze product range.
Febreze unveiled its first scent of the year in 2022. That scent was Ember, as reported in Happi.