01.28.23
The Fragrance Creators Association has launched a new data insights program designed to track, monitor and harvest disparate data points, news, scientific developments, and other information from around the globe with the goal of unmatched forecasting of public policy, regulatory, and consumer and marketplace trends.
This will be a unique membership offering and empower the association to drive appropriate collective industry action and shape outcomes more proactively.
“To achieve our goal of serving consumers better, faster and more completely than ever before, Fragrance Creators must lead the way in predicting the trends, issues, opportunities and threats impacting perfume, people and the planet well into the future,” said Farah K. Ahmed, Fragrance Creators president & CEO. “This program will deliver actionable insights that allow our members to see what’s coming around the corner sooner and with sharper accuracy. It will also facilitate membership consensus building and preparedness so our companies can take the individual and collective actions necessary to deliver on our stewardship commitment.”
Katie Cross Will Oversee New Analytics Program
Katie Cross, current Fragrance Creators Director of Government Affairs, has been named to oversee the new analytics program, with the new title of Head of Programs Management & Policy Insights. During her tenure at Fragrance Creators, Cross has revamped the association’s predictive and tracking capabilities in the legislative realm – providing members with unique insights, analysis and information. Cross’s new role will scale and grow those skills across the organization to empower the fragrance industry to deliver good for people, perfume, and the planet.