02.03.23
TikTok star Meredith Duxbury is lending her lips to don 20 shades as an O Face Brand Ambassador for Elf Cosmetics’ new O Face satin lipstick.
Long-wearing and comfortable, O Face, $9, is infused with ingredients like marula oil, squalane and jojoba esters.
“We believe every lip out there deserves long-lasting, comfortable color. That’s why we created a prestige-quality lipstick at a jaw dropping value,” sayid Kory Marchisotto, chief marketing officer, Elf Beauty. “Nine elfing dollars for a lipstick this good is the ultimate mic drop.”
O Face is an expression of empowerment, fearlessness and fun. With bold names like Hustle, Dirty Talk and Shameless, and shades that range from the prettiest peaches to the fiercest reds and the boldest black, each O Face shade comes in a sexy and sleek magnetic closure that is generally only seen in brands that cost three times as much.
'Biggest Lipstick Launch Yet’
After topping charts on Billboard and Spotify with its “eyes.lips.face.” song, the brand has returned to the music scene with a new song, Lip Positions. Elf’s new beat kicks off a lips-only “dance” campaign on TikTok. Elf superfans can stream the song on Spotify or YouTube to master the lyrics and create their own lip positions.
“This is Elf Cosmetics’ biggest lipstick launch yet, and we’re going all in,” said Kory. “We’re disrupting norms in another eyes.lips.first. entertaining beauty moment— the kind our Elf community has come to anticipate for pure joy.”
O Face Lipstick is available on elfcosmetics.com and at national retailers such as Target, Walmart and Ulta Beauty. It is available internationally at Douglas, and it will be available in the UK at Boots on February 15.