02.08.23
Revolution Beauty, a British-based authority in quality cruelty-free accessible skincare and cosmetics, has expanded into US mass retailer, Walmart.
Growing the brand’s accessibility and availability within the United States, this expansion marks the fourth major retailer to carry the brand’s growing cosmetic assortment within the past three years.
Instagram—Revolution Beauty is on the rise in the beauty space.
The brand boasts a cosmetics and skincare portfolio inclusive of innovative and cruelty-free products within their eight brands: Makeup Revolution, I Heart Revolution, Revolution Pro, Revolution Skincare, Revolution Haircare, XX Revolution and, new and exclusive to Walmart, Relove by Revolution.
Known for delivering affordable cosmetics that have earned virality across social platforms—including TikTok and The brand boasts a cosmetics and skincare portfolio inclusive of innovative and cruelty-free products within their eight brands: Makeup Revolution, I Heart Revolution, Revolution Pro, Revolution Skincare, Revolution Haircare, XX Revolution and, new and exclusive to Walmart, Relove by Revolution.
Expanding into over 2,500 Walmart locations throughout the US, the competitively priced $5 and under Relove by Revolution assortment will include a variety of makeup offerings spanning from a full eyebrow and foundation collection to trend-driven innovations—think freckle pens, brushes and water-activated liners.
In addition, Walmart will now carry several Revolution products, including Reloaded Eyeshadow Palettes, Loose Baking Powders and Blur Sticks.
In addition, Walmart will now carry several Revolution products, including Reloaded Eyeshadow Palettes, Loose Baking Powders and Blur Sticks.
“As we continue to build Revolution Beauty’s presence within the United States, we are incredibly excited to cultivate a new relationship with Walmart,” said Revolution Beauty USA President Sara Staniford. “We are confident that our new Relove by Revolution collection will resonate with the Walmart shopper, and look forward to the many exciting elements that this collaboration will entail.”
Revolution Beauty is now available at Walmart locations nationwide and on walmart.com.