02.19.23
Korean Beauty brand MasqueBar sheet masks now offer skin-nourishing benefits without the plastic.
The brand has introduced compostable sheet masks after answering consumers’ call to improve their eco-conscious habits with clean products that integrate sustainability seamlessly into their lifestyles.
“Making sheet masks that can be easily composted is the natural evolution for Masque BAR. We continue to push the bar on best solutions for both beauty and sustainability,” said CEO Allan Lever. “We care about how our planet ages and aim to support its rejuvenation and regeneration with products that nurture skin and earth.”
‘Zero Waste for Guilt-Free Beauty’
From the sheet mask to the packaging it comes in, each Masque BAR product from the Naturals line can be composted at home and commercially. Touted as “zero waste for guilt-free beauty,” the brand says the innovation aligns with the values of today's consumers and the initiatives of major retailers like Target and its program, Target Zero.
A step beyond biodegradable, compostable items break down the way organic elements like fruits and vegetables do, producing humus (the richest, most valuable part of the soil) when composted. The clean, compostable sheet masks are made up of natural fiber, 99% natural, vegan, gluten-free, paraben-free, sulphate-free, cruelty-free and Leaping Bunny Certified.
Natural MasqueBar Masks at Target
The Naturals line of masks is available at select Target stores and Target.com and includes the following products:
Green Tea Sheet Mask: A soothing experience that reduces puffiness and redness;
Rose Sheet Mask: Anti-inflammatory formula that soothes irritation and minimizes redness; and
Lavender Sheet Mask: Achieve a brightened complexion with lavender that nourishes and calms the skin.