02.21.23
The Vitamin Shoppe, an omnichannel specialty retailer of nutritional products, has rolled out TrueYou Beauty, an extension of its TrueYou premium vitamins and supplements brand for owmen.
The body washes, scrubs, lotions, body butters and hand creams are enriched with the Core 5 Nutrient Complex, described as a proprietary, complex that include niacinamide (vitamin B3) to brighten skin, improve the skin barrier, and improve the appearance of enlarged pores; ascorbic acid to brighten skin and even out complexions; peptides/collagen peptides to promote collagen production and aid in skin elasticity; hyaluronic acid to hydrate and plump skin; and bakuchiol oil to improve the appearance of fine lines and wrinkles while minimizing the appearance of enlarged pores.
"The Vitamin Shoppe launched TrueYou last year as a comprehensive supplement brand with the goal of inspiring self-care and empowering every woman's brilliant self to shine through. With TrueYou Beauty, we're expanding on that ethos, delivering innovative and effective bodycare formulas that leverage the industry-leading wellness and ingredient expertise of The Vitamin Shoppe,” said Muriel Gonzalez, chief merchandising and marketing officer of The Vitamin Shoppe. “Our customers increasingly view beauty through the lens of holistic wellness and with TrueYou we have created a brand that meets those needs with premium quality, science-backed supplements and beauty products."
The Vitamin Shoppe is a subsidiary of NASDAQ-traded Franchise Group Inc. Based in Secaucus, NJ, the company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products and natural beauty products.
The body washes, scrubs, lotions, body butters and hand creams are enriched with the Core 5 Nutrient Complex, described as a proprietary, complex that include niacinamide (vitamin B3) to brighten skin, improve the skin barrier, and improve the appearance of enlarged pores; ascorbic acid to brighten skin and even out complexions; peptides/collagen peptides to promote collagen production and aid in skin elasticity; hyaluronic acid to hydrate and plump skin; and bakuchiol oil to improve the appearance of fine lines and wrinkles while minimizing the appearance of enlarged pores.
"The Vitamin Shoppe launched TrueYou last year as a comprehensive supplement brand with the goal of inspiring self-care and empowering every woman's brilliant self to shine through. With TrueYou Beauty, we're expanding on that ethos, delivering innovative and effective bodycare formulas that leverage the industry-leading wellness and ingredient expertise of The Vitamin Shoppe,” said Muriel Gonzalez, chief merchandising and marketing officer of The Vitamin Shoppe. “Our customers increasingly view beauty through the lens of holistic wellness and with TrueYou we have created a brand that meets those needs with premium quality, science-backed supplements and beauty products."
The Vitamin Shoppe is a subsidiary of NASDAQ-traded Franchise Group Inc. Based in Secaucus, NJ, the company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products and natural beauty products.