02.23.23
Ipsy is joining forces with BoxyCharm to create the largest beauty subscription company on the market, according to the company. Until now, Ipsy and BoxyCharm operated under the same parent company, but acted as separate businesses, as reported in Happi.
The reimagined portfolio will allow Ipsy to provide their collaborative community of over 25 million members with the "best of both" subscriptions, coupling BoxyCharm’s unrivaled customer experience with personalization, customization and discovery tools, said the company.
For more on what's new at Ipsy, look out for a marketing expert interview coming soon to Happi.com.
The reimagined portfolio will allow Ipsy to provide their collaborative community of over 25 million members with the "best of both" subscriptions, coupling BoxyCharm’s unrivaled customer experience with personalization, customization and discovery tools, said the company.
For more on what's new at Ipsy, look out for a marketing expert interview coming soon to Happi.com.