03.09.23
Aura Personalized Hair Care, a personalized hair care brand with semi-permanent pigment options, introduces its first body care product, Body Wash, for what marketers are calling an elevated shower experience.
"We leveraged our patented, personalized technology to develop a body wash that is just as efficacious as it is luxurious," said Angeline Louis, Aura cosmetic chemist. "Made from mild, natural, bio-based surfactants that are readily biodegradable, our body wash is good for the planet and gentle on the skin."
Formulated with sensitive skin in mind, Aura Body Wash ($28) is made with a blend of premium, 100% vegan ingredients, including argan oil, chia seed oil and vitamin E. Aura Body Wash is personalized with the consumer’s name on the label and fragrance preference from six signature aromas. These include Botanical Dream with notes of lavender and crushed mint; Golden Sunrise with notes of tangerine, spicy sage, and vanilla; Island Reverie with tropical notes of mandarin orange, coconut and sandalwood; Moonlit Stroll with notes of apple, blackberry and sandalwood; Sparkling Essence with notes of cool mint, lotus flower and musk; and Forever Generation with notes of soft jasmine, bold bergamot and musk.
"As a hair care brand rooted in personalization and cutting-edge technology, we're thrilled to be introducing our first body care product that uses the transformative ingredients and inspired aromas Aura is known for," said CEO Greta Rose. "This is just the beginning of creating endless possibilities for the ultimate shower ritual."
All of Aura’s formulas are vegan, cruelty-free, and paraben, sls- and sles- free, and are packaged with 100% recycled materials.