03.15.23
New for 2023, L’Oréal Paris introduced the brand’s first range of dermatologist-tested primers, powered by “expert-recommended actives” to perfect skin, extend makeup wear and improve bare skin overtime, according to the company.
Applied with fingers, brush or sponge, the primer is designed to be the last step of the skincare routine.
Variations from L’Oréal Paris include a 24H Pore Minimizer Primer formulated with a 1% Resurfacing Complex; a 24H Matte Setter Primer with perlite to reduce oil, adhesive polymers to grip makeup and salicylic acid to mattify skin; a 24H Redness Eraser Primer featuring green pigments to neutralize redness, long wear polymers to extend makeup’s wear and 4% niacinamide to correct tone; and a 24H Dullness Reducer Primer with orange pigment to brighten skin, long wear polymers to extend makeup’s wear and 4% niacinamide to correct tone as well.
For more L’Oréal news, look here. For more on the color cosmetics marketplace, check out our March 2023 feature.
Applied with fingers, brush or sponge, the primer is designed to be the last step of the skincare routine.
Variations from L’Oréal Paris include a 24H Pore Minimizer Primer formulated with a 1% Resurfacing Complex; a 24H Matte Setter Primer with perlite to reduce oil, adhesive polymers to grip makeup and salicylic acid to mattify skin; a 24H Redness Eraser Primer featuring green pigments to neutralize redness, long wear polymers to extend makeup’s wear and 4% niacinamide to correct tone; and a 24H Dullness Reducer Primer with orange pigment to brighten skin, long wear polymers to extend makeup’s wear and 4% niacinamide to correct tone as well.
For more L’Oréal news, look here. For more on the color cosmetics marketplace, check out our March 2023 feature.