03.16.23
This month, Cetaphil is celebrating the Second Annual Sensitive Skin Awareness initiative globally with a campaigned entitled, "We Do Skin. You Do You.”
The global science effort will arm consumers with guidance on how to identify and care for sensitive skin. As a leader in sensitive skin, Cetaphil will provide firsthand access to skin health experts and science-driven recommendations to help improve the overall quality and comfort of people with sensitive skin.
"For over 75 years, research has been the foundation to everything we do at Cetaphil and that starts with understanding what sensitive skin needs,” said Dr. Matthew Meckfessel, director, medical affairs. “We scientifically formulate our cleansers and moisturizers using the most effective and gentle ingredients – like niacinamide, panthenol and glycerin – to soothe skin and ultimately help give people the freedom to live their lives how they want to."
‘Cetaphil Derm Talks’
Throughout the month, Cetaphil will tap into expertise from board-certified dermatologists through a brand-hosted content series called "Cetaphil Derm Talks." Dermatologists across the country such as Dr. Caroline Robinson and Dr. Samantha Ellis will use its social media platforms, Instagram, TikTok and Facebook to leverage the #DermsDoCetaphil as well as its own social channels to debunk myths, dispel common misperceptions and provide product and care tips to those with sensitive skin.
To reach the roughly 70% of women who self-identify as having sensitive skin, throughout March, Cetaphil and its dermatologist partners will drive education around weekly themes:
Week 1— Busting the Internet's Most Common Skincare Myths;
Week 2— Six Must-Have Foods for Healthier, More Glowing Skin;
Week 3— Spring Clean Your Skin Care Routine;
Week 4— Preventing the Spring Break-outs; and
Week 5— Post-Party Skincare Tips to Restore Your Glow.
Additionally, “skinfluencers” will share their experience with sensitive skin and investigate the science behind the brand's products, encouraging viewers to pursue their own skin solutions based on their individual skin needs.
"I'm honored to continue my partnership with Cetaphil and help educate consumers on sensitive skin moments and how to best care for your skin," said board-certified dermatologist Dr. Caroline Robinson. "Those with sensitive skin are generally more reactive to triggers from certain foods or weather elements. This month, I will be working with the brand to drive awareness around these sensitive skin moments and provide tips on social, so consumers feel empowered to live their life without sensitive skin holding them back."