03.21.23
For Spring 2023, beauty shoppers are seeking out the latest and greatest fragrances while marketers are seeing success from new product development.
Interparfums is also debuted a slew of new scent options for Spring 2023. It plans to release a duo for the Hollister brand, its first men’s scent for MCM, plus new flankers for the most popular DKNY Be Delicious, Ferragamo, Guess?, Oscar de la Renta, Abercrombie & Fitch and Anna Sui collections.
In February, Interpafums rang the Nasdaq stock market closing bell in the heart of Times Square NYC to celebrate 35 years of the company’s listing on the Nasdaq exchange. Interparfums is also celebrating its 40th anniversary of being a leading fragrance force in the global beauty industry. It also plans to take over the Lacoste fragrance business in January 2024.
However, until then, leading the way for Interparfums launch news for the season is the line expansion for its popular Guess? fragrance. Guess Seductive Blue is touted as a daring new fruity floral fragrance that opens with vibrant notes of fresh pear, a feminine heart of velvety flower petals and an earthy trail of musk and patchouli.
For more fine fragrance news, check out the April 2023 edition of Happi.
Interparfums is also debuted a slew of new scent options for Spring 2023. It plans to release a duo for the Hollister brand, its first men’s scent for MCM, plus new flankers for the most popular DKNY Be Delicious, Ferragamo, Guess?, Oscar de la Renta, Abercrombie & Fitch and Anna Sui collections.
In February, Interpafums rang the Nasdaq stock market closing bell in the heart of Times Square NYC to celebrate 35 years of the company’s listing on the Nasdaq exchange. Interparfums is also celebrating its 40th anniversary of being a leading fragrance force in the global beauty industry. It also plans to take over the Lacoste fragrance business in January 2024.
However, until then, leading the way for Interparfums launch news for the season is the line expansion for its popular Guess? fragrance. Guess Seductive Blue is touted as a daring new fruity floral fragrance that opens with vibrant notes of fresh pear, a feminine heart of velvety flower petals and an earthy trail of musk and patchouli.
For more fine fragrance news, check out the April 2023 edition of Happi.