03.22.23
Back for a second year, Walmart Start is on the hunt for the next disruptive brands in beauty.
Designed to help up-and-coming brands succeed and scale at mass, Walmart’s accelerator program aims to usher in the next class of beauty champions in skincare, makeup, hair, nails and more.
At least five unique brands will be chosen to receive access to key resources, including executional and operational individualized support, specific to launching successfully at Walmart. Walmart Start is specially focused on preparing brands to execute in-store and online launch at Walmart in the next year.
The first Walmart Start class successfully launched the next big names in beauty, including Dossier, The Hair Lab by Strands, Pardon My Fro and PaintLab, all of which are shoppable on Walmart.com.
Applications can be submitted from March 20, 2023 through April 28, 2023 and full details and applications can be found here.