03.27.23
Nine West, a global lifestyle brand, and e-commerce destination Zappos.com, has introduced the new eau de parfum for women, Fearless.
Designed with Nine West’s principles of quality and innovation, “Fearless” brims with Bergamot, Ginger Madagascar, and Central Park Honeysuckle in the top notes, Fresh Bosc Pear, Tubeliane De Laire, and Queen of the Night Jasmine as the middle notes, and Vetiver Madagascar, Golden Amber, and Deep Musk in the bottom notes.
According to marketers, “Fearless” is the ideal scent for the modern person who defines themself through style, mobility and connectivity. Inspired by the confidence of the Nine West women, “Fearless” is the essence of enchanting beauty.
“Launching Fearless with a footwear-focused retailer is in alignment with our strategy to bring the new fragrance to a wider audience, who shop on their own terms,” said Steven Koss, president and CEO of Sheralven, the licensee of Nine West fragrance. “While brick and mortar remain an essential piece of the retail landscape, online distribution represents a significant part of the customer experience.”
Fearless is now available exclusively online at Zappos.com.