03.28.23
The Conscious Beauty Group has introduced a baby care line for tots with sensitive skin. Mini Humans is available at Target. Conscious Beauty Group is the parent company of plastic-free hair care brand We Are Paradoxx and hair tools brand Supernova. More importantly, CEO Yolanda Cooper has a toddler with sensitive skin.
The five-item line includes Baby Body Lotion, Baby Bubble Bath Soaks, Baby Curl Shampoo, Baby Curl Conditioner and Baby Shampoo + Body Wash. Each costs $9.99. All the formulas are packaged in aluminum bottles with fully recyclable accordion pumps and have 97% to 99% natural formulas. Moreover, Mini Humans meets Target Zero and Target Clean standards for packaging waste reduction and clean formulations, respectively.
As one might suspect, Mini Humans is aimed at Gen Z and millennial parents interested in sustainability. CBG, based in Belfast, expects sales to reach $2.5 million.
The five-item line includes Baby Body Lotion, Baby Bubble Bath Soaks, Baby Curl Shampoo, Baby Curl Conditioner and Baby Shampoo + Body Wash. Each costs $9.99. All the formulas are packaged in aluminum bottles with fully recyclable accordion pumps and have 97% to 99% natural formulas. Moreover, Mini Humans meets Target Zero and Target Clean standards for packaging waste reduction and clean formulations, respectively.
As one might suspect, Mini Humans is aimed at Gen Z and millennial parents interested in sustainability. CBG, based in Belfast, expects sales to reach $2.5 million.