03.30.23
Last year alone, more than 340,000 pounds of empty M·A·C cosmetic containers were processed in the US. That’s the equivalent of 9,300,000 lipsticks!
Created in 1990, Back-to-M·A·C was at the forefront of raising awareness and mindfulness when it comes to our impact on the planet. 32 years later, recycling is an everyday practice and new technologies are available to brands that can significantly improve sustainability practices.
M·A·C Cosmetics made the choice to evolve Back-To-M·A·C and set the program on a renewed path for greater action and impact for change and will be announcing new initiatives to further support these efforts. This includes a $100,000 donation and a new recycling partner, said the Happi Top 50 company.
Here’s how Back-To-M·A·C got a makeover for 2023:
The remaining waste will be converted into energy via waste-to-energy technology, providing a zero waste to landfill solution. It is estimated up to 300,000 –500,000 kilograms of cosmetics will be collected each year.
Created in 1990, Back-to-M·A·C was at the forefront of raising awareness and mindfulness when it comes to our impact on the planet. 32 years later, recycling is an everyday practice and new technologies are available to brands that can significantly improve sustainability practices.
M·A·C Cosmetics made the choice to evolve Back-To-M·A·C and set the program on a renewed path for greater action and impact for change and will be announcing new initiatives to further support these efforts. This includes a $100,000 donation and a new recycling partner, said the Happi Top 50 company.
Here’s how Back-To-M·A·C got a makeover for 2023:
Improving Recyclability
M·A·C revealed a partnership with Close the Loop in North America. The end-to-end solutions provider from design and manufacturing will process the empties returned back to M·A·C counters, stores and online from consumers to be recycled or manufactured into new products. Close the Loop will use its advanced recycling technology to recycle a high percentage of what’s returned, including materials that are typically not recyclable through municipal streams.The remaining waste will be converted into energy via waste-to-energy technology, providing a zero waste to landfill solution. It is estimated up to 300,000 –500,000 kilograms of cosmetics will be collected each year.