03.30.23
Maya Jama has been named the new global brand ambassador for Rimmel London.
The alliance will continue to propel the entrepreneur, TV and radio broadcaster on her way to stardom and cement Rimmel as the go-to brand for bold style setters, according to the brand.
“As a lifelong Rimmel fan, I am so excited to be the new ambassador for the brand. I’ve always loved how makeup makes me feel— for me, it’s a form of self-expression,” said Jama. “Rimmel encourages people to reinvent the rules and love themselves for who they are, which is so liberating. I can’t wait to continue the message of beauty individuality.”
Passionate about beauty and experimenting with her look, Jama’s playful spirit and authentic personality reflect the Rimmel ethos of celebrating inner beauty and individualism, the brand said.
Embodying the ‘London Look’
Jama currently serves as the host of ITV2’s Love Island.
Living in London since moving from her native Bristol at the age of 16, Rimmel London felt Jama embodies the empowering vibe of the “London look.”
“I’m incredibly proud to be following in the footsteps of the amazing icons who’ve brilliantly represented Rimmel London, such as Kate Moss, Cara Delevingne and Adwoa Aboah,” said Jama. “It’s like a dream come true and I am thrilled and honored to work with such an iconic beauty brand.”
The star’s must-have makeup products include some beloved Rimmel favorites including the Thrill Seeker Mascara, Scandaleyes Exaggerate Liquid Eyeliner and the Lasting Finish Lipstick and Lip Liner.
Said Rimmel’s Global Senior Vice President, Sarah Al Shohaib, “Beautiful inside and out, Maya is not only a style icon for her generation, but her empathy, passion and strong work ethic also make her an inspiring role model.”