04.03.23
Wella Professionals is introducing its Ultimate Repair Collection, focused on hair damage repair.
The collection includes Ultimate Repair Shampoo, Ultimate Repair Conditioner and Ultimate Repair Miracle Hair Rescue – an intensive repair solution that rebuilds broken bonds inside and replenishes hairs outside barrier in only 90 seconds. With this new collection, hair is left with added shine, strength and smoothness.
According to research by the company, hair damage is the number-one hair concern for women. Every day, nine out of 101 women carry out an act, whether with heat styling tools or even over brushing, that damages hair. While hair repair solutions have focused on the inside of the hair follicle, Wella Professionals created a holistic solution to hair repair with the Ultimate Repair Collection.
After just one use, consumers experience repair they can see and feel, according to the brand.
Ultimate Repair Collection
The Ultimate Repair collection includes Miracle Hair Rescue, a lightweight leave-in spray for intensive repair of all hair types in 90 seconds— less than half the time of leading bond repair competitors.
Also included is the Ultimate Repair Miracle Hair Rescue, a solution proven to repair hair damage almost instantly for 99% less breakage and 12 times smoother hair. With color, heat styling, UV rays and pollution, hair inevitably gets damaged, but cannot regenerate itself like skin does. Wella Professionals set out to replicate how skin is able to repair itself from damage and created Miracle Hair Rescue. The breakthrough came in combining two skincare ingredients: Alpha Hydroxy Acid (AHA) and Omega-9. Together the combination repairs all hair types and textures from the inside out.
Three-Step Ultimate Haircare Routine
Cleanse – Shampoo ($35): A lightweight cream shampoo for a luxurious lather and gentle, effective daily cleansing. Removes harmful impurities—metals, product build-up, oils, dirt and pollution—and starts the rebuilding process.
Condition – Conditioner ($35): Creamy, deep conditioner detangles, deeply strengthens and repairs every day without weighing hair down. Hair is moisturized and left with a clean, fresh feel.
Treat - Miracle Hair Rescue ($35): Touted a major innovation in bond repair technology, this weightless, liquid leave-in spray repairs hair damage —inside and out—in 90 seconds. Detangles as it intensively strengthens and smooths hair for transformative, long-lasting results. Can be applied once or twice weekly (adjust quantity based on needs).
The Ultimate Repair line can be purchased at Ulta & on Wella Store, starting April 2023.