04.10.23
French design house Lolita Lempicka is bringing two of its “scent-sational” core fragrances to JCPenney, where they will make their debut as the retailer launches JCPenney Beauty across the country.
Lolita Lempicka Mon Premier launched in Europe and South America in 2017 and quickly found success with the under-35 demographic, who were enchanted by its blend of cherry, licorice, violet, praline, vanilla and tonka bean. The second fragrance, So Sweet, targets a similar demographic with its blend of cherry, mandarin orange, raspberry leaf, iris and rose.
Both fragrances are held in a faceted apple-shaped bottle, alluding to the whimsical and magical design aesthetic that permeates every collection bearing the designer’s name.
The distribution from the Happi Top 30 brand is in alignment with the new JCPenney Beauty concept, which aims to bring new and less broadly-distributed brands to greater visibility through its extensive coast-to-coast footprint. The Lolita Lempicka product range, available at 100 select JCPenney locations, will include both fragrances in 1.7oz sizes as well as the Mon Premier body lotion, supported by gift-with-purchase incentives as part of the stores’ pop-up program.
The full line of Lolita Lempicka will be available at www.jcpenney.comwhich will also carry the brand’s gift sets for the holidays.
For more on fine fragrance, look here.
Lolita Lempicka Mon Premier launched in Europe and South America in 2017 and quickly found success with the under-35 demographic, who were enchanted by its blend of cherry, licorice, violet, praline, vanilla and tonka bean. The second fragrance, So Sweet, targets a similar demographic with its blend of cherry, mandarin orange, raspberry leaf, iris and rose.
Both fragrances are held in a faceted apple-shaped bottle, alluding to the whimsical and magical design aesthetic that permeates every collection bearing the designer’s name.
Vegan & One Voice Label
The fragrances feature a composition that is vegan and without coloring agents, fixatives, filters or endocrine disruptors. Lolita Lempicka products also flaunt the One Voice label to indicate that no animal testing has taken place during production.New Retail Concept for JCPenney
“I am very excited to bring these fragrances to the American market,” says brand creator Lolita Lempicka. “They are essential pieces of our brand story and reveal an unabashedly female scent perspective, exuding confidence, strength and sensuality.”The distribution from the Happi Top 30 brand is in alignment with the new JCPenney Beauty concept, which aims to bring new and less broadly-distributed brands to greater visibility through its extensive coast-to-coast footprint. The Lolita Lempicka product range, available at 100 select JCPenney locations, will include both fragrances in 1.7oz sizes as well as the Mon Premier body lotion, supported by gift-with-purchase incentives as part of the stores’ pop-up program.
The full line of Lolita Lempicka will be available at www.jcpenney.comwhich will also carry the brand’s gift sets for the holidays.
For more on fine fragrance, look here.