04.10.23
The Yankee Candle Company, Inc., part of the Newell Brands portfolio and the leader in home fragrance, has created a new, limited-edition collection with the bag and luggage lifestyle brand, Vera Bradley.
Launched specifically ahead of Mother's Day, the unique collection invites families to give the gift of charming floral patterns and true-to-life fragrances to a loved one, the brand says.
"This collaboration between two iconic, heritage brands felt like the perfect tie-in for spring and Mother's Day gifting," said Michelle Favaloro, vice president of home fragrance and wellness at Newell Brands. "The pairing of the floral pattern and fan-favorite fragrances make this a great gift for yourself or someone you love."
The collection design was inspired by Vera Bradley's exclusive Sunlit Garden Sage pattern and includes a new Yankee Candle fragrance specific to this collection for consumers to enjoy, featuring aromas inspired by scents of field-grown lavender, blooming rose and fresh sage.
The Full Collection
Lavender & Sage 3-Wick Candle: An uplifting floral fragrance that captures the inspiring scents of field-grown lavender, blooming rose and fresh sage.
Pink Sands 3-Wick Candle: An exotic island escape in the beautiful mix of bright citrus, sweet florals, and spicy vanilla.
ScentPlug Base + Refill: The limited-edition diffuser comes in an hourglass shape and is printed with Vera Bradley's Sunlit Garden Sage — a playful, floral pattern that makes a complementary pair with its Lavender & Sage fragrance refill.
Tote bag: This stylish, perfectly-sized tote in Vera Bradley's Sunlit Garden Sage pattern will be included as a gift with purchase.
The ScentPlug Base is $11.99; the refill retails for $7.50; and the single 3-Wick Candle is $26.50 at YankeeCandle.com and select retailers on April 10. The tote bag will be included as a gift with purchase.
Additional Reading
Late last year, the brand founder's son Thomas Kinkade inked a deal to create a new scented candle line due out in 2023, called Casa Bella. Go here for more information.