04.23.23
La Roche-Posay, the worldwide expert in sunscreen, is kicking off Melanoma Awareness Month with free public skin cancer screenings at Hudson Yards on Monday, May 1.
In partnership with Schweiger Dermatology Group, La Roche-Posay will launch a pop-up activation at Hudson Yards in New York City next to the Vessel.
This large-scale activation will allow thousands of people, who may not have access to a dermatologist, to receive a free and private skin check performed by a certified dermatology provider. For every skin cancer check conducted, La Roche-Posay will donate $5 to the American Cancer Society.
Since 2010, La Roche-Posay has led the fight against skin cancer with its annual public health awareness and educational campaign, SOS Save Our Skin. The campaign informs the public about the dangers of UV radiation, develops innovative broad-spectrum sunscreens suitable for all skin tones, types, ages, and shows how the public can easily incorporate sun protection into their daily routines including annual skin cancer screenings. Through the campaign, La Roche-Posay has provided 540,000 free skin screenings in 35 countries and has handed out hundreds of thousands of free sunscreen samples throughout various events. This year, the brand aims to achieve 350,000 skin cancer screenings worldwide.