04.26.23
Clean Beauty Collective Co.’s president Greg Black has been promoted to CEO after 10 years of leading the company.
"I'm thrilled to be named CEO of Clean Beauty Collective," said Black. "For the last five years, we have been laser-focused on capitalizing on our heritage as a clean beauty pioneer. I'm excited to further accelerate our growth by harnessing technology and innovation to fuel market share and further expansion in 2024."
The company is a leading clean fragrance brand at Sephora in North America. In 2022, the brand, available in over 30 countries, launched exclusively at Sephora China in over 300 locations and ended 2022 as the retailer's top 10 fragrance brand in China. The company continues to expand in 2023 international markets including Mexico and South America with a roll out in countries such as Argentina, Chile, Brazil, and Peru.
Under Black's leadership, CBC has experienced exponential growth, international expansion and launched award-winning innovations.
"Greg has done an incredible job leading his team and transforming Clean Beauty Collective into a global leader in clean beauty," said John Miszuk, director, member of the board. "We are ready for our next phase of growth and there's no better leader than Greg to lead the team."
Black led the company's strategy during the pandemic to focus on expanding the business model with a focus on strong pipeline of product development. Clean Reserve introduced its hair, skin & body collection to the portfolio, featuring ten new products for a head-to-toe regimen containing sustainable ingredients that support local farmers and their communities. The collection focuses on effective, sustainably sourced ingredients such as Buriti, Pequi oils, Tucuma butter, and Bilberry seed extract. The brand is also developing a new proprietary fragrance technology, that tested extremely well in consumer research, expected to launch in early 2024.
Black previously held senior positions with Coty, Revlon, and the Puig Beauty & Fashion Group. He is a graduate of Lafayette College.