05.07.23
L'Oréal is the world’s most valuable cosmetics brand, valued at $12 billion, according to Brand Finance Cosmetics.
L'Oréal, whose brand value went up 7% to $12 billion, reigns supreme as the overall winner in the Brand Finance Cosmetics 50 ranking. As one of the world’s most popular and well-known cosmetics brands, L’Oréal operates in over 150 countries and has a global portfolio of over 30 brands.
In its analysis, Brand Finance has determined that the key measures of familiarity and consideration towards L’Oréal have increased. This increase may be attributed to the company’s digital marketing strategies and enhanced online presence. By leveraging its robust social media following, (over 10 million followers on Instagram and 438K+ followers on TikTok) the brand has enhanced its familiarity amongst younger consumers, producing visually appealing content that is often led by popular influencers. L’Oréal also boasts an innovative and continually expanding product range, a key attribute identified in the investment pillar of its brand strength, according to the brand valuation consultancy firm.
Every year, Brand Finance puts 5,000 of the biggest brands to the test and publishes over 100 reports, ranking brands across all sectors and countries. The world’s top 50 most valuable and strongest cosmetics brands are included in the annual Brand Finance Cosmetics 50 2023 ranking.
Following the appointment of a new CEO in June 2022, Nicolas Hieronimus, L’Oréal has also expanded its efforts in digital transformation and sustainability. In 2023, L'Oréal unveiled two new technology prototypes at CES 2023: HAPTA, a handheld computerized makeup applicator designed for people with limited hand and arm mobility, and L'Oréal Brow Magic, an electronic eyebrow makeup applicator that provides users with customized brow looks in seconds.
Brand Finance has also ranked L’Oréal as having the highest Sustainability Perceptions Value, which is $1.24 billion. In addition, Ethisphere has named L'Oréal as one of the world's most ethical companies for the 14th time.
In recognition of his efforts to promote environmental responsibility, diversity, equity and inclusion in the fragrance industry, the Fragrance Foundation will award Hieronimus with the Hall of Fame award next month.
“L'Oréal has once again come out on top, and Hieronimus has an ambitious and strategic vision for the giant’s future,” said Brand Finance Director Annie Brown. “TheL'Oréal brand must continue to prioritize innovation, sustainability and digital transformation as it continues to expand its influence across the globe in the coming years.”