05.11.23
French niche perfume brand Juliette Has a Gun is experiencing a wave of further investments.
Weinberg Capital Partners has taken a minority share, while Cathay Capital (CC) has upped its stake two years after taking an initial stake, as the brand raises a new round of funding, according to reports. Since CC’s investment, the brand has laid the bricks down solid for its retail footprint in China, the Middle East and the US, as it continues establishing roots in Latin America and Southeast Asia.
The investment comes at a time ripe for niche fragrances, as they are currently driving growth in the fine fragrance category.
Romano Ricci, the great-grandson of Italian-born French fashion designer Nina Ricci, founded Juliette Has a Gun in 2005. The brand was christened after a “twisted heroine of Shakespeare transported into the 21st Century with a gun,” a metaphor for perfume, her “weapon of seduction,” according to the official website.
Designed for those who understand that scent transcends smelling nice, Juliette Has a Gun sought to create a statement of the wearer’s style and originality.
Additional Reading
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