05.24.23
Croda has unveiled its latest product, Incromine BD, a suitable alternative to quat-free conditioning with readily biodegradable, vegan suitable and cruelty-free credentials that delivers high-performance anti-frizz and detangling.
As the clean beauty movement continues to evolve, transparency has come to the forefront of consumers’ minds. Conscious of environmental changes, today’s beauty consumers are searching for high performing, eco-friendly, and guilt-free beauty products from brands that align with their values. Focus has shifted from only ingredients to taking a closer look at the entire life cycle of a product, from ethical sourcing to manufacturing processes. The latest performance validation study includes a hair sensory evaluation on color treated hair testing.
Readily biodegradable according to the OECD 301B guidelines and evaluation, Incromine BD is also considered vegan suitable, cruelty-free, non-GMO, quat-free, 73% derived natural according to ISO 16128, Halal certified and IECIC listed.