05.24.23
Skincare brand Laneige has launched its first immersive virtual store, powered by experiential e-commerce platform Obsess.
The virtual store features animation, 360-degree video functionality, gamification and seamless checkout. The unique layout consists of five rooms that are each custom designed around specific Laneige products and video content.
“The virtual store is a powerful customer engagement tool that will allow shoppers to dive into Laneige’s unique scientific expertise and entertaining digital content, while also helping them select the right product for their skin needs, including our bestselling Water Sleeping Mask and Lip Sleeping Mask,” said said Julien Bouzitat, CMO of AmorePacific US, Laneige’s corporate parent company.
The news comes on the heels of Elizbath Arden's virtual shopping experience, announced last week.
The news comes on the heels of Elizbath Arden's virtual shopping experience, announced last week.
Dive into the Underwater and Dreamland Worlds
The virtual store will enable visitors to explore interactive rooms featuring Laneige’s skincare collections, ranging from an Underwater World for its Water Bank Blue Hyaluronic Collection to a floating cloud Dreamland for the Sleeping Mask Category and a Carousel Candyland for its number one lip treatments.
In the Laniege Lab, consumers can familiarize themselves with the ingredients behind the brand’s innovative and highly effective skincare. Throughout the store, visitors will also be able to experience custom content with actress and Laniege spokesperson Sydney Sweeney, including in the “On Set with Sydney” room, which features exclusive behind-the-scenes video from Sweeney’s photo shoots with the brand. In addition to exploring the virtual rooms, visitors will be able to participate in a skincare quiz for custom product recommendations and a scavenger hunt to win two free products with purchase.
“Virtual stores are scaling rapidly in both brand and consumer adoption, and data from the 85 million+ user interactions that have happened on the Obsess platform proves that these interactive stores increase customer engagement and purchase behavior,” said Neha Singh, founder and CEO of Obsess. "We are thrilled to partner with LANEIGE on this immersive e-commerce store, which brings 3D shopping to a new generation of consumers who have grown up with gaming."
Laneige's immersive digital shopping experience can be accessed here.