05.27.23
Multicultural hair care brand Mielle Organics has signed Louisiana State University breakout star Angel Reese as its newest ambassador.
The agreement marks Reese’s first major beauty deal. Throughout the partnership, Reese’s activation with the brand will include marketing, social media, events and a limited-edition product bundle.
'Edges and Lashes on Fleek'
Reese led the LSU Lady Tigers to a national championship victory against the University of Iowa's Hawkeyes this past April in the 2023 NCAA women's basketball March Madness tournament. She was also named the Most Outstanding Player in the NCAA tournament. The 6 '3" athlete, who was also featured in the 2023 Sports Illustrated Swimsuit Issue, is known not only for her skills on the court, but her glam off the court, sporting her signature "edges and lashes on fleek."
Reese has been outspoken about beauty and hair care brands missing out on opportunities in working with college athletes and beyond. In a recent interview, the "Bayou Barbie" shared her desire to work with Mielle. Noting Reese's affinity for the brand, Mielle reached out to the sophomore All-American, and organic collaboration was formed.
"Athletes are the ideal beauty icons and brand ambassadors," said Reese. "I put it out there that I wanted to work with more beauty brands, and I'm so excited to be working with Mielle! I'm a longtime user and fan of the brand, so this is the perfect partnership. I can't wait to share more with my fans and introduce my new Mielle bundle. The last several months have been a whirlwind. I feel really blessed."
Mielle's mission is to provide innovative, natural hair care options that help textured hair types grow and flourish, while educating and engaging with consumers, according to the brand.
"Angel is a rising star with bold beauty, confidence, strength and must-have edges who uses and genuinely loves Mielle products,” said Mielle Founder and CEO Monique Rodriguez. “Angel's fun personality and ability to connect authentically with her fans make her a perfect addition to the Mielle family. She is that girl, and we are so thrilled to have her as our newest ambassador.”