05.31.23
Scent Beauty, Inc. is expanding its partnership with American men's cologne brand Stetson to introduce a new line of men’s grooming products.
The Stetson men’s grooming portfolio includes hair and body washes, body spray, facial washes, and face and beard moisturizers available in four aromatic fragrances inspired by ingredients of the American West. The scents includes Original (notes of mountain citrus and sage), which is targeting men 45 and older who are current consumers of Stetson Cologne.
Other variants target different consumer segments, such as Stetson Spirit, for the urban hipster 25+ group (warm amber, sandalwood and desert sage), and Stetson Oasis, which is designed for more “gender-fluid consumer” with a scent that combines cactus flower, bergamot and rosewood. Lastly, Stetson Off-Road targets 18+ (black tea, mountain sandalwood, and fragrant cedar).
“Entering into men's grooming was a natural extension of the Steston brand,” said Robert Dundon, CEO of Stetson Worldwide.
“We are thrilled to expand our partnership with STETSON into the booming category of men’s grooming," says Steve Mormoris, CEO of Scent Beauty, Inc. "Following our announcement in 2021, we have been working toward making Stetson a mega-brand, capitalizing on its relevance to men of all generations, and its great heritage of American craftsmanship."
The collection will launch June 21 on Stetson.com and is available now at ScentBeauty.com, JC Penney, Amazon, Hannaford, US military retail outlets and Boscovs.
The Stetson line has been undergoing a revitalization with Scent Beauty. Last year, it tapped Yellowstone actor Luke Grimes to serve as brand ambassador.
The Stetson men’s grooming portfolio includes hair and body washes, body spray, facial washes, and face and beard moisturizers available in four aromatic fragrances inspired by ingredients of the American West. The scents includes Original (notes of mountain citrus and sage), which is targeting men 45 and older who are current consumers of Stetson Cologne.
Other variants target different consumer segments, such as Stetson Spirit, for the urban hipster 25+ group (warm amber, sandalwood and desert sage), and Stetson Oasis, which is designed for more “gender-fluid consumer” with a scent that combines cactus flower, bergamot and rosewood. Lastly, Stetson Off-Road targets 18+ (black tea, mountain sandalwood, and fragrant cedar).
“Entering into men's grooming was a natural extension of the Steston brand,” said Robert Dundon, CEO of Stetson Worldwide.
“We are thrilled to expand our partnership with STETSON into the booming category of men’s grooming," says Steve Mormoris, CEO of Scent Beauty, Inc. "Following our announcement in 2021, we have been working toward making Stetson a mega-brand, capitalizing on its relevance to men of all generations, and its great heritage of American craftsmanship."
The collection will launch June 21 on Stetson.com and is available now at ScentBeauty.com, JC Penney, Amazon, Hannaford, US military retail outlets and Boscovs.
The Stetson line has been undergoing a revitalization with Scent Beauty. Last year, it tapped Yellowstone actor Luke Grimes to serve as brand ambassador.