06.02.23
The World Taste & Smell Association (WTSDA) has teamed up with smell scientist, entrepreneur and author Avery Gilbert to present a webinar titled “Unleash Your Sensory Potential: Smell Edition,” featuring guests from the world of scent innovation.
The webinar will examine how harnessing the power of all the senses can drive innovation and elevate our everyday lives.
“Multisensory design is a unique and effective means to engage consumer interest and boost product satisfaction. This panel will provide insights and examples,” said Amy Marks-McGee, a World Taste & Smell Association board member and founder of Trendincite LLC. Marks-McGee has also been featured in Happi.
Gilbert, who holds a Ph.D. in psychology and neuroscience from the University of Pennsylvania, has spent his career studying the science of smell and how it affects our behavior and emotions. He is the author of “What the Nose Knows: The Science of Scent in Everyday Life” and has been featured in numerous media outlets, including The New York Times, National Geographic, and NPR.
• Ariella Halperin, Founder & Creative Director of Storied Senses, a fragrance consultancy.
• Natalie Kuhles, Founder & President of Artistscent, a candle company.
• Kelly Jones, Creator, Founder, and Scent Sommelier of Kelly+Jones, a scent company.
Panelists will share their experiences working in scent innovation and provide insights into how they have successfully incorporated smell into their work.
“We are excited to partner with Avery Gilbert and bring together such a talented group of panelists for this webinar,” said Marks-McGee. “Their unique perspectives and experiences in scent innovation will provide attendees with valuable insights into how they can harness the power of all their senses to create truly impactful experiences.”
The one-hour webinar is open to anyone interested in learning more about the power of smell and multisensory design. Unleash Your Sensory Potential: Smell Edition will be held on Zoom on June 6 at 11am (EST). Tickets are $25 and available here.
The webinar will examine how harnessing the power of all the senses can drive innovation and elevate our everyday lives.
“Multisensory design is a unique and effective means to engage consumer interest and boost product satisfaction. This panel will provide insights and examples,” said Amy Marks-McGee, a World Taste & Smell Association board member and founder of Trendincite LLC. Marks-McGee has also been featured in Happi.
Gilbert, who holds a Ph.D. in psychology and neuroscience from the University of Pennsylvania, has spent his career studying the science of smell and how it affects our behavior and emotions. He is the author of “What the Nose Knows: The Science of Scent in Everyday Life” and has been featured in numerous media outlets, including The New York Times, National Geographic, and NPR.
Panelists
During the webinar, Gilbert will moderate the panel discussion featuring special guests from the world of scent innovation:• Ariella Halperin, Founder & Creative Director of Storied Senses, a fragrance consultancy.
• Natalie Kuhles, Founder & President of Artistscent, a candle company.
• Kelly Jones, Creator, Founder, and Scent Sommelier of Kelly+Jones, a scent company.
Panelists will share their experiences working in scent innovation and provide insights into how they have successfully incorporated smell into their work.
“We are excited to partner with Avery Gilbert and bring together such a talented group of panelists for this webinar,” said Marks-McGee. “Their unique perspectives and experiences in scent innovation will provide attendees with valuable insights into how they can harness the power of all their senses to create truly impactful experiences.”
The one-hour webinar is open to anyone interested in learning more about the power of smell and multisensory design. Unleash Your Sensory Potential: Smell Edition will be held on Zoom on June 6 at 11am (EST). Tickets are $25 and available here.