06.06.23
Chamberlain Coffee and IGK have rolled out a limited-edition Matcha Dry Shampoo. The co-branded product will be an iteration of IGK's popular Direct Flight Multi-Tasking Matcha Dry Shampoo with exclusive packaging, and will be available for purchase at Ulta retail stores, Ulta.com, Chamberlaincoffee.com, and Igkhair.com through December 2023.
The Matcha-infused dry shampoo will serve to absorb hair oil, preserve style and add light touchable texture without grit, according IGK.
"We're thrilled to be partnering with IGK for this collaboration and stepping into the haircare space for the first time ever," said Chamberlain Coffee Chief Marketing Officer Liz Ahern. "IGK is a powerhouse brand, so to be able to partner with them to bring this product to life inspired by our best-selling Matcha Green Tea powder is really exciting for us. We look forward to sharing it with our fans, as well as theirs, and continuing to give people unique ways to experience Chamberlain Coffee."
"As long-time fans of Chamberlain's Matcha Green Tea, we saw this as the perfect way to connect the passionate fans of Chamberlain Coffee with the vibrant IGK community. It's a great way to highlight wellness and beauty—from both the inside and outside," added Dan Langer, group president prestige hair, LBP.
Chamberlain Coffee was founded by YouTube phenomenon Emma Chamberlain.
IGK has rolled out other unique collaborations; last year it teamed with tennis brand Prince.
The Matcha-infused dry shampoo will serve to absorb hair oil, preserve style and add light touchable texture without grit, according IGK.
"We're thrilled to be partnering with IGK for this collaboration and stepping into the haircare space for the first time ever," said Chamberlain Coffee Chief Marketing Officer Liz Ahern. "IGK is a powerhouse brand, so to be able to partner with them to bring this product to life inspired by our best-selling Matcha Green Tea powder is really exciting for us. We look forward to sharing it with our fans, as well as theirs, and continuing to give people unique ways to experience Chamberlain Coffee."
"As long-time fans of Chamberlain's Matcha Green Tea, we saw this as the perfect way to connect the passionate fans of Chamberlain Coffee with the vibrant IGK community. It's a great way to highlight wellness and beauty—from both the inside and outside," added Dan Langer, group president prestige hair, LBP.
Chamberlain Coffee was founded by YouTube phenomenon Emma Chamberlain.
IGK has rolled out other unique collaborations; last year it teamed with tennis brand Prince.