06.08.23
Perfect Corp., the artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, has collaborated with Parfums Christian Dior to showcase the new makeup AR virtual try-on for remote consultations.
At Viva Technology 2023, which will take place in Paris from June 14-17, Parfums Christian Dior will showcase its sixth beauty technology collaboration with Perfect Corp., a new online consultation with AR makeup virtual try-on experience, along with Bambuser, 2021 LVMH Innovation Award winner.
"It is a true vote of confidence when a prestigious brand like Dior places their trust in us across multiple channels to accurately recreate their makeup products in a digital format,” said Alice Chang, founder and CEO of Perfect Corp. “This emphasizes the fact that our best-in-class technologies can meet the demands of high-end brands.”
Empowering Customer Engagement in an Omnichannel Approach
Perfect Corp. began providing Parfums Christian Dior with beauty tech solutions in 2020. Until now, Dior has utilized Perfect Corp.'s makeup virtual try-on solutions on various platforms. These include Dior beauty's website, retailer websites, Google platforms, WeChat and the TaoBao mini program. This approach aims to provide consumers with a consistent, unified, and premium experience, regardless of their location. By leveraging Perfect Corp.'s technologies, Dior ensures that customers can enjoy a seamless and high-end experience across all channels.
"This collaboration of Dior x Perfect x Bambuser marks a significant milestone for our Maison and presents a tremendous opportunity for growth and innovation,” said Elodie Planchon, direct-to-consumer, marketing director at Parfums Christian Dior. “We can leverage our collective expertise to develop new innovative omnichannel solutions to go beyond our clients’ expectations.”