06.16.23
Henry Rose, a genderless fine fragrance brand founded by Michelle Pfeiffer, has launched at Sephora in the United States.
Shoppers can now find a selection of Henry Rose's award-winning fragrances in 224 Sephora doors and on Sephora.com.
After launching as a direct-to-consumer brand in 2019, Henry Rose made its first major foray into retail in 2022 by launching at luxury and beauty retailers including Credo Beauty, Neiman Marcus, Bergdorf Goodman and Nordstrom. Brand officials say the arrival of Henry Rose at Sephora marks a significant milestone for both the brand and its community of fragrance enthusiasts who value the brand's commitment to ingredient transparency and safety.
"When I launched Henry Rose over four years ago, I hoped that one day we would partner with Sephora, one of the most influential beauty retailers," said Pfeiffer, founder and creative director of Henry Rose. "Sephora's thoughtful product curation and commitment to consumer discovery provide an ideal setting for an alluring olfactive experience, and we are thrilled to bring our fragrances to the Sephora community."
A New Precedent in Fine Fragrance
Henry Rose sets what the brand calls a new precedent in fine fragrance by disclosing 100% of its ingredients, empowering customers to make informed choices. It was created based on the strictest and most comprehensive health, safety, and environmental standards set forth by two industry-leading non-profit organizations, the Environmental Working Group (EWG) and Cradle to Cradle (C2C) Products Innovation Institute. It is reportedly the first and only fine fragrance to receive both distinctions of EWG Verified and Cradle to Cradle Certified.
Sephora has become a trusted destination for beauty products vetted for ingredient safety with its Clean at Sephora program. Through this new retail partnership, Henry Rose is poised to reach an even broader audience of conscious consumers seeking safer fine fragrances.
"We are thrilled to welcome Henry Rose to our Sephora community, as part of our growing clean fragrance assortment," said Carye Campbell, vice president, fragrance merchandising at Sephora. "With its thoughtful and transparent approach to fragrance, Henry Rose delivers high-quality, genderless products that are both ingredient-conscious and effective. We look forward to partnering with this innovative brand and continuing to bring the best in clean beauty to our clients."