06.22.23
This article was updated on June 29, 2023.
Mineral Fusion and Andalou Naturals, owned by Australia-based BWX, are reportedly primed for the market.
Mineral Fusion and Andalou Naturals, owned by Australia-based BWX, are reportedly primed for the market.
KPMG Corporate Finance LLC has been retained to guide the sale.
BWX, Ltd. acquired Mineral Fusion six years ago for $38.4 million. At the time, Mineral Fusion reportedly had roughly $24 million in sales. Later in 2017, it acquired Andalou Naturals. Those deals provided entry for BWX into the US market.
The brands’ main distributors include Whole Foods and Sprouts with plans to expand in different geographies with “substantial opportunities” in the US and Canada.
"We look forward to the opportunities during this important time for both the Andalou Naturals and Mineral Fusion brands as we build on the foundation of growth in the natural channel while focusing on retail and digital expansion and product innovation,” Doug Hosking, BWX USA's president, said in a statement released on June 28, 2023.