06.29.23
Delivering on its mission to create a new beauty philosophy that honors the connection between skin and soul, Alicia Keys and Keys Soulcare board-certified dermatologist Dr. Renée Snyder have introduced It’s Like Skin 2-in-1 Concealer + Tint.
Infused with a squalane and 2% niacinamide, It’s Like Skin ($28) is a multi-tasking skin tint that brightens and blurs for a naturally radiant skin-like finish. Available in 40 flexible shades for buildable, light-to-medium coverage, the 2-in-1 offering can be used as a spot concealer or all-over skin tint. The non-comedogenic, clean formula was created to work with all skin types and is the latest offering that builds on the success of Make You color-skincare hybrids. Make You offerings invite and empower consumers to decide their own beauty standards.
“It feels amazing and it’s good for your skin,” said Keys. “When creating offerings, what’s most important to me is that your skin feels safe and protected. I know I can feel safe in this offering since it was mindfully created to be good for your skin.”
‘My Skin, My Power’ Campaign
It's Like Skin will launch with a new campaign, “My Skin, My Power,” featuring Alicia Keys and a diverse group of lightworkers sharing their skin stories and owning their power. Developed by keys and shot by Olivia Malone, the campaign celebrates the connection between skin and soul, and the unique way It’s Like Skin serves different needs.
A shade diagnostic is available on mobile or desktop, in addition to chat, message or video with a shade-matching expert on keyssoulcare.com.