07.02.23
Lumiara and Beauty of Joseon are the top-growing skincare brands searched in the US, according to New York City-based beauty trend tracker Spate.
Lumiara has an average of 1.3K monthly searches alongside skincare, indicating relatively low search volume, and they are experiencing a year-over-year (YoY) growth of +663.0%. Interestingly, no one is searching for anything specific, but for the brand name Lumiara, highlighting the power of good branding.
On the other hand, Beauty of Joseon is a very high-volume brand with 34.3K average monthly searches alongside skincare products, and they have seen a YoY growth of +295.1%. The top search queries reveal that consumers are specifically interested in Beauty of Joseon sunscreen, products and glow serum.
Some of the top growing related searches for Beauty of Joseon are sunscreen, serum, balm and cleansing, showcasing that with a variety of well-marketed products brands can gain attention in search.
Additionally, the brand is experiencing a correlated lift on TikTok, with a month-over-month increase in brand hashtag views of +22.9%. This suggests that visibility on TikTok is important to consumers and has a direct impact on search interest.