07.12.23
Cruelty-free beauty line KimChi Chic Beauty, founded by RuPaul’s Drag Race season eight finalist Kim Chi will be available in over 600 US JCPenney stores.
Featuring a lineup of products like the Puff Puff Pass Setting Powder, Spinning Hearts Love eyeshadow palettes, Marshmallow Butter Lippies, and more, the collection offers items in an affordable price range from $9 to $28.
KimChi Chic Beauty is part of Bespoke Beauty Brands, LLC launched by Toni Ko, who was named Forbes’ “Richest Self-Made Women” in 2016. After starting affordable beauty brand NYX Cosmetics in 1999, she sold it to L'Oréal in 2014, constituting one of the largest beauty acquisitions in history.
“I grew up shopping at JCPenney and it's thrilling to be able to expand our brand further into different shops here in the US,” said KimChi. “Great makeup should be easily accessible to everyone, right? So everyone, don’t hesitate! Spice up your life with our amazing array of cosmetics!”