07.20.23
Estée Lauder will team up with renowned football club Manchester United to reach and engage the club's extensive fanbase in China and the Asia-Pacific region, a first-of-its-kind partnership for the brand.
Kicking off in summer 2023, the partnership’s inaugural campaign will launch with players from Manchester United’s first team, including Marcus Rashford, Luke Shaw, Alejandro Garnacho and Raphaël Varane.
Bringing together the worlds of beauty and sports, the campaign will engage fans across Manchester United’s social platforms– with a reach of more than 250 million in China alone—with storytelling around the benefits of recharging the skin.
Bringing together the worlds of beauty and sports, the campaign will engage fans across Manchester United’s social platforms– with a reach of more than 250 million in China alone—with storytelling around the benefits of recharging the skin.
“The bold vision, creativity, and innovation of our trailblazing founder, Mrs. Estée Lauder, continues to inspire us to disrupt and push boundaries,” said Justin Boxford, global brand president, Estée Lauder. “We are excited to collaborate with the world’s most popular football team on this first-of-its-kind partnership, and to expand Estée Lauder’s reach to new audiences of male consumers in an unexpected and ground-breaking way.”
Advanced Night Repair, a Top Performer in Skincare
The partnership will initially spotlight Estée Lauder Advanced Night Repair Serum, one of the best-selling products in the brand’s history. The multi-tasking Advanced Night Repair, which Lauder says performs like seven serums in one, features exclusive Tripeptide-32 to help optimize skin’s own rhythm of daytime protection and night-time repair.
“As one of the most followed sports teams in the world, we understand the importance of educating fans on a healthy lifestyle, and skincare is an integral part of that process,” said Manchester United’s CEO of alliances and partnerships, Victoria Timpson. “In the same way our athletes prepare the night before a match with regular training rituals, healthy skin also requires a consistent and effective regimen. Advanced Night Repair serum provides skin with the overnight preparation needed for users to wake up looking refreshed and ready to take on the day. We look forward to working with Estée Lauder in sharing the power of its Advanced Night Repair serum and encouraging our fans to start their skincare journey with us.”