07.23.23
Credo Beauty has named Boma Brown-West as vice president of sustainability and impact.
“Credo is a true champion for clean beauty, consistently showing it is achievable while continuously raising the bar for the industry,” said Brown-West. “I am excited to join Credo and take its leadership on sustainability, safety, and transparency to even higher levels.”
Brown-West’s career spans 15-plus years of sustainable leadership, beginning at Whirlpool Corporation where she led the North American sustainability engineering team and global sustainability forum. From there, she joined Environmental Defense Fund where she served as the spokesperson on safer product leadership and managed EDF’s partnerships with retail organizations in the creation and reporting of their chemical policies. Brown-West joined Credo’s Clean Beauty Council in 2019 where she has partnered on clean beauty leadership initiatives.
Brown-West’s career spans 15-plus years of sustainable leadership, beginning at Whirlpool Corporation where she led the North American sustainability engineering team and global sustainability forum. From there, she joined Environmental Defense Fund where she served as the spokesperson on safer product leadership and managed EDF’s partnerships with retail organizations in the creation and reporting of their chemical policies. Brown-West joined Credo’s Clean Beauty Council in 2019 where she has partnered on clean beauty leadership initiatives.
Mia Davis Departs Credo
The role, previously held by Mia Davis, is instrumental in creating and maintaining Credo’s standards and policies as it relates to sustainability, safety and transparency. Brown-West will work alongside Credo Co-Founder Annie Jackson and the team to further Credo’s mission and guide brands to create better products for people and the environment.
While at Credo, Davis helped to operationalize the company’s mission, its definition of clean, and she implemented the strongest safety and sustainability policy in beauty retail. Davis created The Credo Clean Standard, inclusive of the Sustainable Packaging Guidelines– guidelines that all brand partners must comply with. She also spearheaded the creation of the first-of-its-kind Fragrance Transparency Policy that requires brands at Credo to categorize the source of their fragrance ingredients, while encouraging all brands to fully disclose all fragrance ingredients.
After over five years on Credo’s leadership team, Davis departed her full-time position in pursuit of making a similar positive impact on other sectors. Davis will continue to advise Credo and work with the nonprofit Pact Collective, which Credo co-founded with MOB Beauty in 2021. Pact’s mission is to work with the beauty and wellness industry to make packaging more sustainable, and to collect hard-to-recycled packaging that cannot be recycled in curbside programs. There are Pact collection bins in all Credo stores, along with various other North American retailers and brand headquarters.
“I have enjoyed raising the bar on ingredient safety, packaging sustainability, and product transparency with the team at Credo. Alongside our brand partners, supply chain allies, nonprofit partners, we’ve made real progress in an industry that has been reluctant to change the system-wide status quo,” said Davis. “Our collaborative work has resulted in fewer toxic chemicals on people’s skin, less plastic on the shelves and in the environment, and greater awareness of the need for safety data and disclosure.”