07.25.23
Foreo, a leading global medical skin-tech brand, is celebrating its 10th anniversary as a pioneer in the beauty-tech industry.
Marking this milestone, Foreo reflects on its groundbreaking entry into a new category this year, expanding from its renowned devices to a comprehensive skincare collection and launching an ambitious concept dubbed “Swedish Beauty Routines.”
“We have always been into not limiting ourselves in the research field, and in execution of improved solutions once we found them,” said Filip Sedic, Foreo’s founder and chief innovation officer. “Same approach was taken with the latest concept. We were trying to apply multiple technologies and multiple ways of working at the same time. Why is that ‘at the same time’ important? Because we know that Swedish beauty in terms of living is not just about being natural, but also about being efficient. Forea's skincare products are formulated and designed to fit perfectly Foreo devices and their combination delivered insights for the unprecedented concept, Swedish Beauty Routines.”
Innovative Products
Foreo's decade-long journey in the beauty-tech industry has been defined by innovation and introducing products ahead of their time, according to the brand Now, with the launch of its skincare
range, Foreo revolutionized the industry once again. By combining advanced formulations and a deep understanding of skincare needs, Foreo aims to provide high-quality, and effective solutions that cater to a wide range of skin concerns with its new skincare range.
Foreo’s skincare devices, when used in conjunction with its skincare products, create an unbeatable duo that significantly enhances the absorption of active ingredients. This dynamic skincare combination ensures that active ingredients penetrate deeper into the skin for optimal effectiveness. Swedish Beauty Routine regimen is based on a minimal number of products, bringing maximum results. Foreo created several targeted routines, each addressing specific skincare needs: cleansing, hydration, facelift and acne among others. Foreo’s cutting-edge technology, combined with skincare products, offers an easy way to achieve “perfect” skin without sacrificing too much time in the bathroom or salon.
"Foreo's 10th anniversary is the beginning of a new chapter in our company's history,” said Sedic. “With Swedish Beauty Routines, we have achieved an ultra-contemporary and holistic view of beauty. Being at the forefront of beauty-tech innovation gave us the competitive advantage over others in the skincare business. We are navigating our business according to the needs of our customers, defining Foreo only as a never-ending story, who's journey still has a long way to go."