07.26.23
Hairstory has announced several new leadership hires, including key c-suite appointments.
Harley Butler has been named CEO, replacing Eli Halliwell. Butler has more 20 years of experience in a range of consumer and SaaS companies, including Target, Adobe, Prezi, Cisco, and Flip Video. An avid consumer technology professional, Butler is an expert in scaling high-growth businesses to new levels. He believes leveraging emerging technologies and channel mix are the key driver of business success.
After serving as CEO from 2015-2022, Halliwell will continue his involvement with the brand as executive chairman. In this role, Halliwell will oversee the management of the Hairstory board, including its investors and advisors, and take an active advisory role in the business's day-to-day operations with a heavy focus on its environmental impact and sustainability.
Larissa Rhodes is now vice president of sales. Rhodes was previously vice president of professional sales at Olaplex from 2020-2023, where she doubled the North America Professional Sales business and helped build out best-in-class launch strategies, one of which became the highest performing launch in the history of their largest distributor.
Stephanie Savidge has been tapped to serve as design director. With more than a decade of experience in luxury beauty, working for industry leaders such as L'Oréal Luxe Division and Unilever Prestige, she brings expertise in brand building, global campaign direction, packaging and product design, visual merchandising, and digital production.
Under Butler's leadership, Hairstory will reportedly double down on its mission to change the way people wash their hair. Its unique business model and investment in the hairdresser community, coupled with its early commitment to thorough education about the hazards of shampoo and the benefits of detergent-free cleansing, continued support for its to create a foam-free future where everyone's hair and scalp are their healthiest, said the company.
"Hairstory's commitment to empowering creatives and delivering exceptional results positions each strategic hire as a driving force in the organization," said Butler. "We look forward to continuing to lead the no-shampoo movement, expanding our hairdresser network, and furthering our sustainability efforts, particularly around product and packaging innovation."
Harley Butler has been named CEO, replacing Eli Halliwell. Butler has more 20 years of experience in a range of consumer and SaaS companies, including Target, Adobe, Prezi, Cisco, and Flip Video. An avid consumer technology professional, Butler is an expert in scaling high-growth businesses to new levels. He believes leveraging emerging technologies and channel mix are the key driver of business success.
After serving as CEO from 2015-2022, Halliwell will continue his involvement with the brand as executive chairman. In this role, Halliwell will oversee the management of the Hairstory board, including its investors and advisors, and take an active advisory role in the business's day-to-day operations with a heavy focus on its environmental impact and sustainability.
Additional Hires
Dina Rosenbloom has been named chief marketing officer. The beauty industry veteran has, for the past 11 years, served as SVP at Creed Fragrances North America. Rosenbloom is an omnichannel thought leader with a passion for transforming and scaling brands within the haircare and beauty space. Prior roles include leadership positions in marketing at Unilever, Carol's Daughter, and Bumble and bumble.Larissa Rhodes is now vice president of sales. Rhodes was previously vice president of professional sales at Olaplex from 2020-2023, where she doubled the North America Professional Sales business and helped build out best-in-class launch strategies, one of which became the highest performing launch in the history of their largest distributor.
Stephanie Savidge has been tapped to serve as design director. With more than a decade of experience in luxury beauty, working for industry leaders such as L'Oréal Luxe Division and Unilever Prestige, she brings expertise in brand building, global campaign direction, packaging and product design, visual merchandising, and digital production.
Growth and Plans
The new appointments come at a pivotal time for Hairstory; it says it as experienced exponential growth over the past three years, increasing revenue by 190% and its employee count by 50%. According to the company, the new leadership will capitalize on the growing consumer interest around cleaner products, simplified beauty routines and environmentally friendly practices, all of which have been central to Hairstory's mission since its inception, as Hairstory builds its awareness across both consumers and the independent hairstylist community.Under Butler's leadership, Hairstory will reportedly double down on its mission to change the way people wash their hair. Its unique business model and investment in the hairdresser community, coupled with its early commitment to thorough education about the hazards of shampoo and the benefits of detergent-free cleansing, continued support for its to create a foam-free future where everyone's hair and scalp are their healthiest, said the company.
"Hairstory's commitment to empowering creatives and delivering exceptional results positions each strategic hire as a driving force in the organization," said Butler. "We look forward to continuing to lead the no-shampoo movement, expanding our hairdresser network, and furthering our sustainability efforts, particularly around product and packaging innovation."