07.27.23
As World Conservation Day approaches, Watsons, the flagship health and beauty brand of AS Watson Group, has partnered with Kenvue, L’Oréal and P&G to work towards a more sustainable future.
The collaboration will leverage the collective expertise of Watsons and the supplier partners to amplify the impact of its sustainability initiatives.
“At Watsons, sustainability is at the heart of our business, and we recognise the importance of prioritizing it,” Malina Ngai, CEO of AS Watson (Asia & Europe), said. “As the leading industry player, we take our responsibility to lead by example, encouraging our supplier partners to join us in our journey to build a better world. We believe that only by working together, we can create a bigger positive impact to our planet. Our partnership with Kenvue, L’Oréal, and P&G is a significant step towards achieving our shared sustainability goals.”
Green Smiles Campaign
In addition to providing sustainable choices products, the collaboration with its supplier partners has gone beyond product range. The company has also teamed up to run a wide range of sustainability initiatives to engage customers.
The collaboration with Kenvue has led to the launch of a region-wide Green Smiles Campaign across Asia, aimed to inspire customers to go green while shopping. In Watsons Taiwan, Kenvue will plant one tree for every customer who purchases a sustainable choices product, while Watsons Indonesia’s customers will help save a sea turtle upon buying a sustainable choices product.
In Thailand, customers will be able to learn sustainability tips through gamification and join beach clean-up activity with KOLs.
In Hong Kong, Watsons and P&G have collaborated on the Plastic Reborn program to encourage customers to recycle plastic containers. Since its launch in 2021, over 530,000 bottles have been recycled. Building on the success of the program, this year, the company plans to reprocess the plastic bottles collected through the Plastic Reborn program and transform them into 3D printing materials suitable for STEM education in primary and secondary schools.
Beauty for Future Recycling Campaign
Meanwhile, in the markets of Hong Kong, Taiwan, Philippines, Thailand and Indonesia, Watsons continues to team with L’Oréal to run the Beauty for Future recycling campaign. Customers can recycle an array of beauty containers, ranging from foundation bottles, skincare tubs, to lipstick tubes, at Watsons stores. The campaign garnered tremendous support from its customers, resulting in nearly 200,000 bottles being recycled in just one year.
Launch of Sustainable Month
Continuous sustainability education plays a crucial role in inspiring customers to make behavioral changes. Watsons has launched Sustainable Month to encourage customers to reduce plastic waste by making smarter, more sustainable choices in their daily lives. The month-long social media campaign provides tips and hacks for customers to contribute to a sustainable future. Additionally, an innovative VR Hub has also been launched to help customers earn exclusive rewards and adopt a sustainable lifestyle through educational videos, interactive games and exploration of more sustainable-choice products.